Should all brands engage on Twitter

7 Oct 2012

With social media in its autumn years as a “thing”, most brands in English speaking countries are finding their way on to Twitter, and quite rightly too. It’s a party you just can’t afford to miss. Unfortunately, it feels like one of those dysfunctional parties where nobody really knows anyone. Some are there with an […]

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Frictionless Sharing

2 Oct 2012

Don’t you just hate those “I just ran 10k” Tweets? I do. That said, I have no problem with people letting me, their loyal follower, know what they are up to. After all, that’s what Twitter is for. My issue is with the insincere nature of frictionless (or low friction) sharing. I dislike this as […]

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The value of looking up

27 Mar 2012

About 18 months ago, my iPhone decided to quit life and leave me phoneless. Unfortunately, this was 2 days before Christmas so funds were tight but due to being away from the office for the next week, I needed to replace it but with something cheap. With that, I proceeded to ask Twitter what I […]

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Path – my favourite social network

21 Mar 2012

When it first appeared on the scene back in 2010, the idea behind social network Path was that you could have a more personal space, for sharing moments with those really close to you. This being the all important factor, you were limited to only 50 friends. The other (almost) unique factor was that it […]

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To err is human; to follow divine – guest post by @Loudmouthman

23 May 2011

The worn out and trite epitome of simple marketing suggests that “People buy from People”, although a quick google for this phrase suggests it may not have a single author to its credit. Rarely has anyone ever said to me “Google tells me this is an excellent product”, instead recommendations come in the form of […]

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Social media science and statistics will kill our creativity (please retweet)

16 Apr 2011

Yes, the topic of this blog post (and probably the content of the tweet you followed to get here) are completely loaded, horrid, spammy and designed to go after easy traffic. The thing is, and we all know this secretly, these things work. Along with the attention grabbing headline, I’m also begging for twitter users […]

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Do we cut through the noise or take advantage of the quiet?

15 Apr 2011

This is one of those blog posts where I make an observation in the real world and apply my thoughts about it to social media. I’m not going to bother you with lots of statistics or tell you that your Twitter or Facebook marketing strategy is wrong or that I know better than you, at […]

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Mobile apps – the process must change – Android iPhone

2 Apr 2011

Twitter’s recent(ish) developer crushing announcement got me thinking. While a lot of independent developers might not like their new rules, Twitter does have the right idea in as much as they want to deliver a consistent experience across all platforms and devices. Shame there’s no sign of that in their own mobile & web apps […]

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Is sharing really caring?

15 Mar 2011

When I hit the “Publish” button on my blog post”Social media suicide – the conclusion” the other day I thought I was done with that topic. I had found out what I wanted and it was now time to move on… that was until I found myself sat on the train tonight, reading my feeds […]

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