The way B2B buyers research software and enterprise technology is fundamentally changing. For years, the buyer’s journey started with a Google search and ended with sifting through pages of blue links. Today, decision-makers are increasingly turning to Large Language Models … Read the rest
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Music explorer
Have you ever wanted to get the lowdown on a particular artist or band without having to go though the faff of looking around hundreds of websites?
Luckily, I have just the thing for you. Using ChatGPT, I’ve created an … Read the rest
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Censorship in ChatGPT and its potential harm: a personal take
After putting ChatGPT through its paces with a few spicy topics, I noticed something—it often pulled back or refused to fully engage. Naturally, this got me thinking about how censorship works in AI, and whether the good it does outweighs … Read the rest
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Brass player’s cheat sheet
When learning a musical instrument like the trumpet, it can be hard to remember the basics, let alone progress and improve.
Don’t worry, I’m about to make your life much easier with my brass player’s cheat sheet.
The cheat … Read the rest
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Do crows have morals?
We strut and squawk across the neat lawns of civilisation, our black feathers a stark contrast to the manicured green. We gather in raucous parliaments, cawing pronouncements that only our kind can understand. We are the crows, a ubiquitous presence … Read the rest
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Linkedin breakfast
It’s Sunday morning and I’m feeling chilled. Time to get up and post something inspirational on Linkedin.
Only joking. I can’t think of anything worse to do. But people do it. So there we have it.… Read the rest
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Ladball
It’s not football, despite looking like it. It doesn’t happen on a football pitch. There are no goals. Just lads. And a football. However, the main difference is the chosen pitch substitute. It simply HAS TO be somewhere people are … Read the rest
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Where did the good stuff go?
Once upon a time, this website was full of stuff about SEO, social media, and marketing in general. And now it isn’t. What gives?
To be honest, a lot of it is so out of date that it has become … Read the rest
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The side hustle became the job…
Last time I wrote on this blog, I had just “activated” a side hustle project called “Bourne Digital“. Well, as it happens, that was some shrewd planning on my behalf because around one year later, my beloved employer, … Read the rest
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Side hustle activated
And lo Bourne Digital was born.
It’s nothing new really. Digital marketing has been my side hustle ever since giving up the full time freelancer life for client-side life at u-blox.
What’s different is that I’m narrowing the scope of … Read the rest