Blog 10 simple steps to improve your effectiveness on social media 13 Mar 201713 Feb 2018 The road to social media nirvana need not be as hard going as you think. This simple 10 step process will help you build a killer social presence. So, you've…
Blog Why brands need to bring social media management in-house 1 Mar 2017 Social media has been a thing for a decade and a half but brands still think it's black magic. This post explains why it ain't so and how bringing it…
Blog Will instant messaging spell the end for email? 22 Jan 2017 Let's face it, email needs to die. Email needed to die ten years ago, if not before. Technology has moved on quite a lot since email became a thing in…
Blog Is Twitter dying or is it just me? 8 Jan 2017 Over the past few of years, I've noticed that my experience on Twitter has drastically changed and not for the better. Plagued by bots, narcissistic self-promoters, push marketing and irrelevant…
Blog What is good engagement? 7 Oct 2016 Social media has been a thing for over a decade, so why are we still bullshitting ourselves (and our clients) about engagement metrics? The simple answer is that we're either…
Blog Promoted Tweets Annoy Me 3 Nov 201311 Feb 2018 I've been wrestling with the subject of promoted tweets for a while and I think I've come up with a solution. A solution that makes me feel better, at least.…
Blog App.net Goes Free – Hardly Anyone Notices 27 Feb 201311 Feb 2018 The social network for nerds, App.net now has a free option for users who don't want to splash the cash. The news seems to have had very little impact on…
Blog Should all brands engage on Twitter 7 Oct 201213 Feb 2018 With social media in its autumn years as a "thing", most brands in English speaking countries are finding their way on to Twitter, and quite rightly too. It's a party…
Blog Path – my favourite social network 21 Mar 2012 When it first appeared on the scene back in 2010, the idea behind social network Path was that you could have a more personal space, for sharing moments with those…
Blog To err is human; to follow divine – guest post by @Loudmouthman 23 May 201113 Feb 2018 The worn out and trite epitome of simple marketing suggests that “People buy from People”, although a quick google for this phrase suggests it may not have a single author…
Blog Social media science and statistics will kill our creativity (please retweet) 16 Apr 2011 Yes, the topic of this blog post (and probably the content of the tweet you followed to get here) are completely loaded, horrid, spammy and designed to go after easy…
Blog Do we cut through the noise or take advantage of the quiet? 15 Apr 2011 This is one of those blog posts where I make an observation in the real world and apply my thoughts about it to social media. I'm not going to bother…
Blog Is sharing really caring? 15 Mar 2011 When I hit the "Publish" button on my blog post"Social media suicide - the conclusion" the other day I thought I was done with that topic. I had found out…
Blog Social media suicide – the conclusion 12 Mar 2011 Four weeks ago I decided to commit social media suicide by shutting up shop on my old, bloated Twitter account and starting afresh with a new one (I had to…
Blog Social media suicide – and what about influence? 16 Feb 201130 Jan 2018 Influence is a funny old beast and I've got to admit, narcissistic as it may sound, losing my influence was one of my biggest worries when deciding whether or not…