marketing

What is good engagement?

7 Oct 2016

Are you effectively measuring engagement on social media?

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Social media science and statistics will kill our creativity (please retweet)

16 Apr 2011

Yes, the topic of this blog post (and probably the content of the tweet you followed to get here) are completely loaded, horrid, spammy and designed to go after easy traffic. The thing is, and we all know this secretly, these things work. Along with the attention grabbing headline, I’m also begging for twitter users […]

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Do we cut through the noise or take advantage of the quiet?

15 Apr 2011

This is one of those blog posts where I make an observation in the real world and apply my thoughts about it to social media. I’m not going to bother you with lots of statistics or tell you that your Twitter or Facebook marketing strategy is wrong or that I know better than you, at […]

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The Social Media Disconnect

18 Feb 2010

Businesses STILL don't seem to get it, do they?  More often than not, the corporate world leave the management of their social media up to the marketing department or simply outsource to to an external marketing agency.  Nothing wrong with this but if a company has a social media presence, they really need to be […]

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SEO Is Dead!

8 Feb 2010

Oooh, that’s a controversial title, isn’t it?  I suppose I’d better substantiate this wild claim… What is SEO? From Wikipedia: Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web sitefrom search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine […]

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Marketing On Twitter… So Many Still Getting It Wrong

20 Nov 2009

So you’ve got a business, you’re on Twitter and you’re auto adding people based on keyword searches in the hope that they will follow back.  Some do, some don’t.  When they follow back you hit their DM inbox with a link to your product/service and you can tweet all day about your awesome things, right […]

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