Over the past couple of weeks there has been a bit of buzz on Twitter about the Shorty Awards, a bunch of awards for the best short content available on Twitter.  A really nice concept and definitely one that should be nurtured and developed.  Unfortunately it’s a bit of a joke at the moment because the system can/will/has be/been gamed so easily.

The first problem is that not everyone knows about the awards…  In fact there are more that don’t know than there are that do.  Marketing the idea hasn’t exactly been Twitter wide, it has just been kind of viral amongst a small sub set of users.  Any more than a couple of degrees of separation away from where it all started and it will be well and truly below your radar.

The second problem is the gaming of the system and I’m fortunate enough to have witnessed this.  One particular user sent out direct messages to all of his followers telling them exactly what to tweet in order to take him straight to the top of the charts.  He’s currently still sitting there and will probably win the award in that particular category.  On top of that, this same user has used alt accounts to give himself that extra edge.  Good work.

The third problem is that in many cases people are just voting for their friends.  The actual quality of the content they are voting for is irrelevant.

Lastly, where’s the category for debunking badly planned awards?


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0 thoughts on “The Shorty Awards Are Meaningless”

  1. i’m never one to be bothered about social status (believe it or not) and therefore awards do not concern me. i just love doing what i do and find that to be enough internal praise.i think the crunchies are slightly better because a product rather than a person has many more public facing attributes that can be analysed, the shorty awards are really just a pat on the back exercise for those that need a bit of ego stroking. I guess some people need to be recognized to have elevated status. As madonna once said.’cause we are living in a material worldand i am material girl’

  2. You’re absolutely on the mark there, Phil. That is what it is all about… Which is fine, of course.I just think it needs to be a little better thought out in order to make it more fair.

  3. Awards are usually only good for those who win them. For others they may appear as arse-kissing ceremonies.I’m on the board of our local business awards, they provide some good PR for the winners but some companies, especially the local restaurants, would rather not enter than try and not win.The problem with awards is when they become a popularity competition. Then volume = success.I think its known as the John Sargeant Syndrome.However if they are gonna happen they do need to be well thought out, well managed and well publicised but most of all FAIR.

  4. Well I thought it was a load of old doo-dar too…until I started getting votes…and this isn’t an ego thing at all. (honest).Looking through the nominations so far TwitJobs is the only UK company (that is based around Twitter) that is on the small business list so far. There are a lot of speakers, social media mavens/experts/gurus, and a couple of businesses – maybe i’m biased, but I thought it was nice how people were showing their appreciation for us…even if nothing comes of it.Just me being positive đŸ™‚ JasonTwitJobs

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