Are you effectively measuring engagement on social media?
Yes, the topic of this blog post (and probably the content of the tweet you followed to get here) are completely loaded, horrid, spammy and designed to go after easy traffic. The thing is, and we all know this secretly, these things work. Along with the attention grabbing headline, I'm also begging for twitter users... Continue Reading →
This is one of those blog posts where I make an observation in the real world and apply my thoughts about it to social media. I'm not going to bother you with lots of statistics or tell you that your Twitter or Facebook marketing strategy is wrong or that I know better than you, at... Continue Reading →
Businesses STILL don't seem to get it, do they? More often than not, the corporate world leave the management of their social media up to the marketing department or simply outsource to to an external marketing agency. Nothing wrong with this but if a company has a social media presence, they really need to be... Continue Reading →
Oooh, that's a controversial title, isn't it? I suppose I'd better substantiate this wild claim... What is SEO? From Wikipedia: Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web sitefrom search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine... Continue Reading →
So you've got a business, you're on Twitter and you're auto adding people based on keyword searches in the hope that they will follow back. Some do, some don't. When they follow back you hit their DM inbox with a link to your product/service and you can tweet all day about your awesome things, right... Continue Reading →