Social media science and statistics will kill our creativity (please retweet)

Yes, the topic of this blog post (and probably the content of the tweet you followed to get here) are completely loaded, horrid, spammy and designed to go after easy traffic. The thing is, and we all know this secretly, these things work. Along with the attention grabbing headline, I'm also begging for twitter users [...]

Do we cut through the noise or take advantage of the quiet?

This is one of those blog posts where I make an observation in the real world and apply my thoughts about it to social media. I'm not going to bother you with lots of statistics or tell you that your Twitter or Facebook marketing strategy is wrong or that I know better than you, at [...]

Pruning The Gumtree – Gumtree UK is Branching Out

Last week I attended a rather fun event involving pizza, sushi, cupcakes and cocktails at Gumtree's HQ in Richmond.  The main aim of the event was to give an overview of the changes they are making to gumtree.com and to tell people like us about it...  The other aim was to have a bloody good [...]

The Social Media Disconnect

Businesses STILL don't seem to get it, do they?  More often than not, the corporate world leave the management of their social media up to the marketing department or simply outsource to to an external marketing agency.  Nothing wrong with this but if a company has a social media presence, they really need to be [...]

SEO Is Dead!

Oooh, that's a controversial title, isn't it?  I suppose I'd better substantiate this wild claim... What is SEO? From Wikipedia: Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web sitefrom search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine [...]

Marketing On Twitter… So Many Still Getting It Wrong

So you've got a business, you're on Twitter and you're auto adding people based on keyword searches in the hope that they will follow back.  Some do, some don't.  When they follow back you hit their DM inbox with a link to your product/service and you can tweet all day about your awesome things, right [...]

Lee Needs A Job

Now that we're firmly planted in November I can officially announce that after two good years working as an IT Manager for a prestigious property development/investment firm based in London's Mayfair district I too have become victim to the dreaded economic downturn and find myself seeking employment.  Usual story, the company needed to downscale considerably [...]