Influence is a funny old beast and I’ve got to admit, narcissistic as it may sound, losing my influence was one of my biggest worries when deciding whether or not to take the plunge and start again with a brand new Twitter account. The funny thing is that I really don’t think I have lost any at all. It would appear that even though I currently have 1/75th the number of followers (200) that I had before (wow, that’s a big difference), I’m still getting about the same number of retweets, mentions and clickthroughs on content I post.

So how does that work then?

Echoing the sentiments of Nik Butler (@Loudmouthman) in the latest Social Media White Noise podcast, influence isn’t quite as simple as “he who has the most followers has the most influence” in fact it’s a lot more complicated than that. In the podcast he goes on to explain that a person with less followers is more likely to see and pay attention to what you post and therefore more likely to amplify it, this means someone followed by more of those kinds of people is more likely to have more influence. To me that makes a lot of sense and goes some way to explaining why traditional celebrities accounts have more impact than those that are simply big in social media.

Still missing a few

I’m still missing a few of my old followers that I really want to stay in touch with and it should come as no surprise that most of these are folk that work in social media and/or digital. Chances are that they are following so many people that they’ve missed this whole experiment… or they simply don’t care enough. Either way, I’m not going to give up on them which is why I’m still going to tweet a link to my new account once a day from my old account.

Last night a colleague of mine (@rcownley) asked “Doesn’t promoting @LStacey with the old account defeat the point of leaving it in the first place?” In a word, no. The only people that will click on the link, read the blog post and follow the new account are those that are genuinely showing an interest. These are the people I want to stay in contact with. One simple but solid rule will remain in place: I will only follow people that I engage with or that interest me in some other way.

In case you’re wondering, it still feels good!


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0 thoughts on “Social media suicide – and what about influence?”

  1. Yes I understand @rcownley’s comment as I myself thought you were going to – hang @Lstacey from a noose and shut him off from the world instantly. I’m happy that you did it this way but did wonder the same thing, that it defeated the point slightly. But as I say, this is more comfortable and you can still see over a time if more people come over. After all not everyone is on twitter everyday (so people tell me) 🙂

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