Social media science and statistics will kill our creativity (please retweet)

Yes, the topic of this blog post (and probably the content of the tweet you followed to get here) are completely loaded, horrid, spammy and designed to go after easy traffic. The thing is, and we all know this secretly, these things work. Along with the attention grabbing headline, I’m also begging for twitter users to retweet… something I hate doing but sadly something that also works.

Why would I do these nasty spammy things?

There are two reasons for doing this. Firstly, I wanted to share social media scientist, Dan Zarella’s “Science of social media” video with you because if social media marketing (or personal brand posturing) is your thing, you’ll do well to listen to what he has to say if you want to get your message out there. A lot of it, you’ll already know but won’t necessarily like. Don’t take my word for it, check it out for yourself:

Secondly, I actually have an issue with these techniques. Sure, they work, and they work well but does this make it right? By doing this are we just upping the noise level? This actually relates nicely to the mini blog post I wrote yesterday on cutting through the noise. Not only does it up the noise level but if we start applying too much formula to our marketing message, it can become a little dry… but who cares if it works, right?

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