Foursquare Direct Marketing

So I’m at Haywards Heath station, checking in to Foursquare because I’m sad like that and I see a little yellow tab saying “Special Nearby”. I click it and it takes me to the screen shown in the attached image.

Photo

If I become Mayor of the Haywards Heath branch of Domino’s Pizza I will get a free pizza and I’ve no doubt there’s probably a badge to go with it.

To become “Mayor” of a location a foursquare user has to be the most frequent checkin there.

You want proven ROI from social media? Get your chops around this spicy meatball!

More info:
http://foursquare.com