Link Building, Blogrolls and All That Jazz

Link

Regular readers of my ramblings will know that as a rule I don't do SEO but today's hot subject on my desk is that of link building.

For my personal blog I really don't care if someone ranks higher than me in a particular topic but if I were a business that would be a very different matter.  It's important that people can find you easily by searching for what you do… Yes, people still use traditional search!

Put me in your blogroll

Why would you?  If I asked you, would you do it then?  If I scratch your back, will you scratch mine?

There are many ways of getting your site linked but I'm not too keen on the practice of begging so I'm wondering if there are any less spammy alternatives.  Wait a second… If I'm having to ask you to put me in your blogroll it kinda defeats the object, doesn't it?  Surely, if you want to list me you'll do it without me asking…  Or maybe you won't…  Perhaps you need a little nudge or a reminder and it's not necessarily spammy of me to do so.

What's the best way?

If I were to do it, I would personally have a little icon or image labelled "Add me to your blog roll" or similar on my blog that links through to a page of options for doing so… Seems like a bit of an effort so I probably won't.  That's my way.  It's organic… That's how I roll…  Probably not the best way to drive those rankings up, though so I'm asking you what is.  How do (if) you do it?