Lee Stacey - Musician / Geek / Thinker
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SEO Is Dead!

Oooh, that's a controversial title, isn't it?  I suppose I'd better substantiate this wild claim...

What is SEO?

From Wikipedia: "Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web sitefrom search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image searchlocal searchvideo search and industry-specific vertical search engines. This gives a web site web presence."

Surely search is still important?

It is.  Saying "SEO is dead" is a bit of an overstatement really.  It's still important as people still use search engines but it's not as important as it used to be because the realtime web and and viral propagation are taking over.  This means that when you do search for something on Google (or whatever) the realtime search results will come up before those with high page ranks.  Also, which is better: A search engine listing or a recommendation from a friend or trusted source?

So what is more important than SEO?

Anyone that regularly reads my my posts will probably already know that my answer for this question is social media!  I've said it before and I'll say it again, this does not mean banging your press releases out over Twitter and leaving it at that.  It's much more than that.  You've got to engage and above all else, you have to listen!  Only with real engagement will you be able to build a community of evangelists.  You need to build a relationship with your target demographic.  Engagement leads to trust, trust leads to evangelism, evangelism leads to virality, virality leads to WIN.

So should we forget about SEO?

Definitely not.  You still need it because there are always those special deep searches for finding out the stuff that not a lot of people know.  Also there are always niche applications where you may not easily build a community (although I'm yet to find one).  There is also the added bonus that someone might find you via Google and enter your community via the back door.

The back door

So SEO isn't dead, it's just that since building the extension, what was your front door has now become your back door.  Social media is the new front door!

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Filed under  //   marketing   search   seo   social media   techforce   twitter   viral   virality   web  

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Tweetminer - Tweet Scheduling And More...

What is Tweetminer?

Tweetminer is a slick web based Twitter client for power users featuring a built in tweetable RSS (news feed) reader and a very powerful rolling schedule tool.  The basic client is free but for those of you who like to bite off a bit more there are also three different paid options.

Twitter Client

The Twitter client part of the application is on first sight everything you would expect from a single column client, allowing you to see all the regular timelines (friends, DMs, mentions etc.) and allows you to add timelines for individual users, searches and even lists.  You can also see and update your own timeline and reply to tweets/DMs as per normal.

What makes it really useful is that each tweet can be either retweeted instantly, added to the rolling schedule or edited.  If you edit a tweet you can retweet instantly or add to your schedule for tweeting later.  Very handy for retweeting the good stuff from your lists and favourite users without clogging up people's timelines.

You can also add multiple Twitter accounts if you're a real power user.

RSS Reader

The RSS reader, while not a full featured RSS client like Google Reader does allow you to add feeds and perform the following actions: Instant tweet, edit, add to schedule and flag for review.  It is lacking a decent preview so you do unfortunately have to click through and open the article to find out what it's all about.  With the scheduling you can either add it to your rolling schedule or select a specific time for the tweet to go out.

Schedule

Tweetminer features a very advanced scheduling tool allowing tweets to go out at specific times or to be added to a rolling schedule that you can set up in advance to operate between certain times on certain days of the week.  Items in the rolling schedule can ordered to your liking.

Premium vs Free

Tweetminer comes in four different flavours at four different costs:

Basic / Free
5 Twitter Accounts
250 Twitter API Calls/Day
10 Scheduled Msg./Day
5 Feeds
Default bit.ly

Budget Yearly / $60 per year
2 Twitter Accounts
1000 Twitter API Calls/Day
100 Scheduled Msg./Day
Unlimited Feeds
Use your bit.ly

Premium / $10 per month
5 Twitter Accounts
3000 Twitter API Calls/Day
500 Scheduled Msg./Day
Unlimited Feeds
Use your Bit.ly

Max / $20 per month
20 Twitter Accounts
12000 Twitter API Calls/Day
2000 Scheduled Msg./Day
Unlimited Feeds
Use your Bit.ly

There is a nag to upgrade after 5 days use if of the free version but this will only appear once per login so it isn't too annoying.

My Verdict

In all this is an excellent product, very slick, well designed and thought out.  The only things i think are missing is some way of reading the articles in the RSS feed without having to leave the app and a time/date stamp on the items in the RSS feed.  It's nice to know at a glance how old the news is.

One of the things that made a huge difference to me was that when I complained about the nags (initially it nagged a LOT) the developer @justinvincent got in touch straight away and made the nags far less annoying by only making them appear once per login.

Another nice touch is that when you use a feature for the first time it shows hints and tips.  You can hide these temporarily or permanently as you wish.

This app is a must for power users and news gatherers alike.  I even use it myself!

There is also a perk for users (or even non users) by way of a very advanced affiliate scheme so you can get paid for telling others about it!

Try it out free for yourself:
http://tweetminer.net

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Filed under  //   affiliate   app   client   retweet   review   rss   schedule   tech   techforce   tweetminer   twitter   web  

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Lord Mandelson - Battling Piracy With Lunacy

So it seems our all knowing, all seeing Government have come up with a plan to tackle piracy by putting a stop to illegal file sharing on the internet.  Spearheaded by Lord Mandelson, the plan is to employ a three strike strategy to cut off the internet connections of those sharing files over P2P networks.  Read more from The Guardian here: http://www.guardian.co.uk/technology/2009/oct/28/mandelson-date-blocking-filesharers-connections

It Won't Work!

There are several flaws in this strategy.  One being that connection monitoring can only prove that you are sharing files.  It can't prove who owns the copyright on those files or even what format those files are so if like myself you are a content creator and you share your own intellectual property, you too could find yourself facing a block and losing your internet connection.  All hope is not lost, though as you will be able to appeal should you get shut down.  The problem there being that appealing is after the effect and the whole process, administration and all will take time.  Knowing good old British administration... Lots of time...  So if your connection is used for business purposes you will lose money, your ISP will be footing the bill for your shutdown so they will lose money, internet connection prices will rise and of course the tax payer will foot the bill for the appeals process.  So that could be rather costly all round.

It Will Save Those Affected By Piracy, Won't It?

No it won't.  If the Government think that teenagers doing the modern equivalent of home taping (those were the days) think that's what's denting profits they really haven't done their research very well.  Kids sharing files with their mates wouldn't buy the media in the first place so nobody is losing money there.  If anything, this kind of activity is actually good for marketing because it increases fan base and captures an audience for other revenue streams.  For the rest of us it's so easy and cheap to buy or stream media on demand thanks to services such as iTunes & Spotify that piracy just isn't worth the hassle these days.  What's really hitting the pockets of the copyright holders is the vast business of shady DVD sales from dodgy market traders and wandering salesmen (I choose my words carefully) who don't even use the internet as their stock is mostly either imported pirate goods or the real thing but stolen from the shelves of retailers.

Of course there are those that download files, burn discs and sell them and these people should be targeted BUT these people are the ones that will fairly easily (and I could tell you how) circumvent the monitoring put in place.  Kinda makes the whole thing pointless, doesn't it?

And The Outcome?

The upshot being that those prosecuted will not be the ones causing the problem, those paying for it will be us taxpayers and those committing the real crimes will still be getting away with it.

Nice one, Mandy.  You really thought this one through...

What Can We Do About It?

Not a great deal really but if we make enough noise, maybe someone will hear us.  If you blog, blog about it.  If you use Twitter, tweet about it.  If you use Facebook, I've set up a group where we can all rant together:
http://www.facebook.com/group.php?gid=168595036435

And don't forget to sign the petition here:
http://38degrees.org.uk/page/s/mandelsonweb

It's important that we act on this ASAP as Mandy appears to really want it.  Do your bit and write to your MP:
http://www.writetothem.com/

Let's not put up with this lunacy!

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Filed under  //   38degrees   bittorrent   competitions   facebook   file sharing   govenment   internet   labour   lord   lunacy   mandelson   open rights group   p2p   peer to peer   peter   piracy   politics   tech   techforce   threestrikes   torrent   twitter   warez   web   westminster  

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MySpace Doesn't Like Secure Passwords

Good work, Myspace.  Thanks for that.

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Filed under  //   myspace   password   security   tech   techforce  

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Lee's Lessons Learned - #3 Between The Blacks And Whites

  
(download)

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Filed under  //   audio   bank   change   deposit   keys   lee stacey   lee's lessons learned   money   music   piano   podcast   tech   techforce  

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Lee's Lessons Learned - #2 Old Stuff Is Important Too

  
(download)

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Filed under  //   audio   backups   dropbox   lee stacey   lee's lessons learned   old data   podcast   tech   techforce  

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Lee's Lessons Learned - #1 Don't Import Messenger Contacts

  
(download)

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Filed under  //   audio   contacts   import   lee stacey   lee's lessons learned   live   messenger   microsoft   msn   pilchard   podcast   tech   techforce   windows  

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Twitblock - Winning The Battle Against Spam On Twitter

With the dawning of a new TOS and tweaked ruleset on Twitter, it's evident that the spammer accounts have started to peev people off a little.  You've probably been shocked or amazed yourself at how many robotic followers you have.  Well, times are a-changing and we can all start to do something about that.  You can now scan for spammy looking accounts amongst your followers with a tool called Twitblock.

Wossitdothen?

What Twitblock does is scan your followers and give them a score based on how spammy they look.  I won't go into too many details here because it says all that on their site so there's no need for me to waste my time duplicating content just because you're lazy.  Simply put, if an account looks reasonably spam like, Twitblock will flag it for your attention and give you the opportunity to block, analyze or mark as "not spam" for each of the accounts shown.  Your clicks help towards the overall spammyness rankings of each user too which means that if a lot of people block an account its score will be higher and vice versa for thos you mark as "not spam".  Not only this but a lot of blocks will flag the account for the Twitter Gods to investigate too, ultimately leading to their demise.  How awesome is that?

Attached image "Twitblock01.jpg" (image 3) shows the top results from my first scan.  I actually ran the scan twice on account of my large follower base, removing the obvious spam accounts first and on the second run investigating the not so obvious ones manually.  Using the analyze tool as you go through is a bit of a pain because it opens a new page and when you go back it has to reload your previous results.  Definitely better to do this on a second pass.  That said, I actually found it easier to analyse the accounts manually by opening their profiles.  You should be able to see by looking at a user's tweets as to whether they should be followed, unfollowed or blocked.

Tip: As you're running through the list, you'll notice the same profile image may crop up more than once.  This is a pretty good sign that you should hit that "block" button.  (thanks @paulwebster for that hint)

Finksyooknowswun?

Another feature of the site is that you can analyse individual accounts for their spammyness.  Attached image "Twitblock02.jpg" (image 1) shows an analysis of my account @LStacey.  Make of it what you will...  :/

Unfortunately the Twitter Gods still think I'm a spammer...  You'll notice I still don't show up in search...  Oh well!  I digress...

Drum Roll Please

Anyways, everybodypeeps my final verdict is that it is well worth running this tool.  By doing so you are not only clearing out your own crap but having a positive effect on the global Twitter community too.  It's ALL GOOD!

     
Click here to download:
Twitblock_-_Winning_The_Battle.zip (270 KB)

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Filed under  //   account   analysis   block   followers   rules   scan   spam   spammers   tech   techforce   tos   twitblock   twitter  

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Twitter ID Is The New Dot Com

Alright, I admit, the headline is a bit on the dramatic side but there is some logic behind it.  Like dot com domain names, there are only so many available and when your name or the name of your brand is gone, chances are it is gone forever and there's nothing you can do about it.

It's only a matter of time before professional name squatters will decend on every twitter ID that resembles a name or trademark for the single purpose of selling it to its rightful (really?) owner.

My advice to you is that whether you're a company or an individual, if you don't have one already get a Twitter account and save that ID.  Nobody really wants to be known as @JohnDoe764183746.

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Filed under  //   brand   domain   dot com   id   identity   squatter   squatting   techforce   trademark   twitter  

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IT is not the best career choice because...

As much as it is expected, you just can't know everything

More often than not, those you serve as an IT Engineer simply can't comprehend how complicated the equipment they take for granted is.  They also have no idea about the gubbins that sits in the server room, the cabling under the floor, the boxes dotted around the office or the magical thing they call the internet.  The thing is that they don't need or want to know about all this stuff.  It's a bit of a paradox really because there's just so much information there that is outside the remit of their day to day job...  Not a paradox in its self;  The paradox lies in the fact that they know it's all too much for them but can't appreciate how much you do to keep them working.  The trouble is that you're expected to instantly know the answer to every problem that relates to anything with any power running through it, whether you've come across the problem before or not.

The hours are very flexible

That's a good thing, though.  Isn't it?  No it isn't because the hours are only flexible in as much as you can work as many extra hours, weekends and evenings as you like for no extra pay but because it all goes unseen (see above) it is very frowned upon if you're away from the office for any period of time.  I have to admit, my firm is better then most in this respect but because of the unseen ninjary, there is no comprehension of the extra time you put in so any time out you might take is always seen as too much.

The hourly pay rate is very low

Wait a second...  IT salaries are quite high, aren't they?  They aren't bad generally but as far as hourly rate goes, an IT Engineer puts in so many extra hours... days even... that the hourly rate ends up being on par with an unskilled school leaver flipping burgers between cigarette breaks.  We IT guys are even hard wired to our phones and laptops when we're off sick so we lose our sick leave whilst still working a 12+ hour day.  That's just the way it is, it's not even optional.  If we didn't do it, the world would literally stop turning.

You will ruin lots of expensive clothes

If like me you're an IT Manager (perhaps the worst thought out job title ever) you dwell in an office and are expected to wear smart clothes in case someone sees you.  It's OK for large firms that can lock the geeks away but in a small firm, IT guys are on show and must fit into the office aesthetic.  The only problem is that we have to crawl around on the floor a fair bit and hump large, awkward shaped pieces of technology around with lots of tie snagging, shirt pulling sticky out bits to destroy all your finery.  When I joined my company I was pleased to see in the company handbook that there is a relaxed dress policy...  Sadly, my firm is based in Mayfair, London where relaxed dress policy literally translates to "normal office attire but a tie is optional".  I guess I should be thankful that the tie is optional because those sticky out bits I mentioned before will put a pull in a silk tie quicker than you can say "Timothy Lewin".

You are on call 24/7 (without pay)

I said before that the extra hours are not seen...  Not always the case.  The end user knows you're there when they phone you on the weekend because their email isn't functioning correctly but the fact that you left a social function to fix it is very quickly forgotten.  What's weird is that the fixing of the problem might be forgotten but the fact that there was a problem and the inconvenience it caused someone at the weekend (imagine that...) is far from forgotten.  Funny how an email taking half an hour longer to get to someone is a massive inconvenience but nobody cares a toss that the very same issue nullified your weekend altogether.

You are the Fun Police

You won't let the end user visit fun websites, send joke emails, install programs or keep media files on their PCs.  Again, they just can't comprehend the problems that all this fun stuff can cause.  These problems, more often than not are legal and/or security issues.  You may be able to run pirate software at home without any trouble but that doesn't mean you can at work.  The penalties for these things are huge and companies ARE watched and DO get caught out.  Regularly.

Nobody understands how important IT security is

My biggest pet hate is the sharing of passwords.  End users will do this quite happily without you knowing and without realising that giving someone their password is essentially giving away their identity.  It's very lovely and heartwarming that everyone in the office trusts everyone else so much but it can be a really, really, really big problem if that trust is taken advantage of.  Worst case scenario being that someone could literally tear a company apart in someone else's name and get away with it because all the evidence points to the trusting password sharer.  It appears that the end user would rather take this risk than ask the IT guy if there's another way to share the information without sharing their identity.  99.9% of the time there is another way but it's pointless me telling you this because if you've managed to read this post and got as far as this, you're probably one of those that understand this.  If you're not...  UNDERSTAND IT NOW!

Justifying IT budgets is like selling snake oil

Because corporate money men generally understand computery stuff even less than anyone else on the planet, it is very difficult to justify the cost of anything.  When you attempt to explain what things do, why they are required and why so many extra bits and bobs are required to make things work, money me just glaze over and because they don't understand it they struggle to see the benefit.  If they can't see the benefit, it has no value in their eyes.  The result being that you can't have the money because they can't see the ROI vs the TCO.  What makes this even worse is that you've not only got the cost of equipment and software but there are things like licenses and security certificates...  Again, people don't understand the security or the legal side of IT so licensing is always a difficult subject.

You will never have enough resources

Due to the impossible task of justifying costs and the fact that you do more work than gets noticed, you will never, ever have the money to spend or enough staff to make your own life easier.  Because you just get on and do it and because everything "just works" the extra resources are seen as not being needed.  You're more likely to get the sack for having an attitude problem (actually it's more likely depression or stress but who would know?) than be given the required help.

You will never have enough space

So we've established that you can't get money to buy new stuff.  This means you need to keep and fix up old stuff.  This in turn means you need the space to do that.  The bad news is that it's not going to happen because those that rule (here we go again) just don't see the need for it because stuff "just works".  Yes, that's your fault for making it work so well.  I hate having a messy desk but when it has to multi task between being a desk and a workshop (several times a day) you are constantly shuffling things from desk to floor or shelf and back again meaning you live in a cloud of electronic crap.  Add to that all the paper nonsense people insist on dumping on top of whatever you're working on.  Not only do you the engineer need to wear and regularly swap many different hats, your desk has to do the same.  The result is mess and the occasional weekend in the office (again) to sort it all out when it becomes too ugly for the pretty office environment.

Everyone thinks you do nothing all day

Here's the ironic twist.  If your end users think you do nothing all day, chances are you're probably doing a pretty good job.  If they think you're not doing anything, it's likely that your IT system is generally working pretty well.  Either that or it's slowly but surely falling on its arse and will eventually go completely to pot.  Generally speaking, a good IT Engineer is like a Ninja, stealthily keeping things in order whilst being unseen and unheard.  Dwelling in the shadows, always there to snub out an issue before it becomes a problem.

IT Ninja, I salute you!

Sadly, though I feel this blog post is unfinished and I've not had an opportunity to proof read it, I have to wrap it up because I've got far too much work to do.  Before I do this and set it upon you, my faithful reader, please listen to my advice and DO NOT get a job in IT.  If you already have a job in IT, get out while you can.  You're probably clever enough to do just about anything if you can manage a Windows network and its users successfully.  You won't though.  If you're like me, you're probably far too loyal and dedicated for your own good and far too stubborn to admit it.

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Filed under  //   business   communications   computers   engineer   geek   hardware   helpdesk   it   licensing   management   manager   microsoft   nerd   security   software   support   tech   techforce   windows  

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