Lee Stacey - Musician / Geek / Thinker

B2B & Niche Business Social Media - How Does That Work?

Some businesses are feeling a bit left out of all this social media stuff because their customers don't appear to be out there sparking conversations about them or if they are, those conversations are so few and far between that it doesn't really seem worth investing time and money in reaching out to them.  In some cases this may in fact be true but I'm yet to find those cases.

Time for an abstract example!

Investment bankers probably don't talk to their non investment banking friends about investment banking all the time.  In fact, the subject is probably of little interest or relevance to the investment banker's Saturday night pub crew so the conversations tend to be about other subjects.  If you specialise in selling products to investment bankers, going out and interrupting their pub time is probably not the best way to sell to them.  Alright, you might spark up a relationship and have a chat about football but if you try to get all your business that way it's going to take a lot of time, effort and money.

So what's going to work better than the above situation?  A party for investment bankers!  While this may sound dreadfully boring to anyone not in the investment banking world, those that are will meet up and talk shop with a bit of off topic thrown in for good measure too.

Well, in reality it's not that simple.  Get these guys & girls together and they probably won't talk to each other without a little help.  You may need to (and this is where the analogy gets worse) have a few topical party games and get some people out there socialising like mad in order to start conversations.

It's all going well, everyone's happy, they're loving you and your products, they're talking about you and your products...  They're probably going to buy more of your products too now!  YAY!

Seeing as this is working so well, why not make it a regular event?  Tell them they can bring their investment banking friends and colleagues too.  More people, relevant conversation, bums on seats, pounds in the bank.  JOB DONE!

How on earth does that relate to social media?

I'm hoping the penny dropped at least half way through that long winded analogy so that you didn't have to read it all.  In case the penny hasn't dropped, I'm talking about building online communities.  In the old days we used to build web forums and chat rooms that people would come to and talk about their niche interests.  Clever businesses would set these tools up around their brand or product and engage with these communities by giving them "free" information and a place to chat.  It was quite a successful model then and guess what...  It is STILL a successful model, it's just that we've become so obsessed with all this other tweeting and bleeting, we've forgotten about the old fashioned web community model.

These days it's not just for geeks

The good news is that the tools for building these communities are much better and easier to use now that literally anyone can do it.  Not only that but because everyone's already doing all the the other stuff: Twitter, Facebook, Linkedin etc. it's much easier for them to share information and tell other people about these communities.

Platforms like Drupal (and there are many other alternatives) allow you to build a one stop shop where your community can chat, share info and even to some degree promote themselves and gain kudos within said community through activities like blogging and reviewing products or services...  YOUR products and services!

Logo

What about Twitter and all that?  Shouldn't we be using that too?

Of course...  Do that stuff too!  You still need to do the outreach and listen for conversations in the wild but invite those guys in.  Make them a cup of tea.  Make them feel welcome.  Get the chocolate biccies out too and they'll keep coming back!  You'll soon notice that the conversations they are now having in the wild are about you and your wonderful hospitality!

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Filed under  //   community management   drupal   facebook   linkedin   online communities   outreach   social media   twitter   web  

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CV Secrets - A Great Employee Introduction Game

At my place of work, FreshNetworks (a division of Fresh Minds) joiners introduce themselves to the firm by playing a game called "CV Secrets".  The basic idea is that you have to stand up at the weekly meeting and give details of five positions or events from your past, one of which must be a lie.  The rest of the firm has to guess which is the lie.  It's great fun and gives everyone a snapshot of your personality as well as a bit of past history.

Just for a bit of fun, I thought I'd share mine with you.* 

Out of the following, can you guess which is the lie?


1)    I was trained in hand to hand combat and aggressive negotiation by a former government agent.

2)    I came into contact with several orally transmitted diseases.

3)    I was heavily involved with video pornography.

4)    I used to service the needs of the clergy.

5)    I used to get my knees dirty to keep housewives happy.


Over to you!

*close friends, colleagues (having already played) and family members, please don't give the game away.

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Filed under  //   cv secrets   freshminds   freshnetworks   lee stacey   lie   lies   lstacey   personality   truth  

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Your high IQ will kill your startup - Cube Of M

Israeli Knife

 

In 2004 I was in Brazil, walking down the hill in Lapa to get some lunch. I was with a friend who I had met in the hostel I was staying - his name was Ofer. We were having a meta discussion about intelligence, and what role it plays in success.

Then out of the side of the road stepped a man. He was holding a knife in one hand and a bottle in the other hand. He spoke to us in fast portugese, clearly asking us to hand over the things we held. I stood there, not very sure what to do. Ofer started speaking quickly to the man, telling the man not to rob us.

What you have to know about Ofer is that he had been an Israeli soldier. He hated violence of any form, but he knew how to be violent.

The man threw the bottle on the floor and it broke into pieces, he picked up the bottle and lunged at us. I ran off, and Ofer stood there and dodged the man, all the while talking to him. The man attacked several times, and each time Ofer just moved aside.

Then finally, Ofer kicked the weapons out of the guys hands, punched him, and he fell. He then told me to run, and we ran down the hill to the restaurant.

We sat there and he continued what we had spoken about. He said: That demonstrates what I mean. The man with the knife did not know how to use that knife. If he had been as trained in knife fighting as I was in hand combat, he would have been able to destroy me. But he had a tool that he felt gave him an advantage, but it's nothing compared to a person who has no tool, but has worked to develop what he has.

Intelligence is like a knife. If you are intelligent, you are at a clear advantage against people who are not intelligent. But if you are intelligent, and another person is not as intelligent, but the other person is willing to train harder than you, the other person will very quickly overtake you in ability.

How your intelligence will destroy you
People who are born intelligent start off life with everything easy for them. They don't have to work hard to get good grades, they never really have to do much to get ahead. The major challenge of early life is school - and school is designed for average people. So intelligent people just breeze through.

But there is a point where every intelligent person faces something that requires more than intelligence. It requires hard work, it requires the ability to fail, it requires being able to do tough tasks, boring tasks. For the first time in their life, in spite of their intelligence, these intelligent people are challenged, and they start failing. Like when they first attempt to create a startup.

And that's where most of them retreat. They focus on things they can't fail on, and ignore the other important things. They start to blame other things (like the school system). They procrastinate. They refuse to face new problems because they know they will not be able to handle them, and this does not fit into their worldview that they are invincible.

Let me tell another story. In 2007, I had dinner with the father of my girlfriend in Paris. He is currently a vice president at one of the top 5 consulting companies in the world. He is a jewish french immigrant from Morroco - he came in the 70s to France with no money and no connections, and he made it up to become Vice President, even though he studied to be an engineer.

I asked him: How did you do it? How did you start from being an immigrant to become executive material? He told me: I got this far because I'm intelligent. He continued: But there were many many people as intelligent as I am who graduated together with me. They are still engineers right now. The difference between me and them is that when I arrived, I knew that I did not have family here in france, I did not have connections. And I knew there were a lot of other people as intelligent as I was, and who had all these advantages. The only way to be successful then would be to gain a slight advantage over them - I had to work and train harder than they did, I had to get to know more people than they did, I had to learn more about more things that they did.

We started off equals, but at some point all the effort I put in started to pay off, and where they stopped improving themselves, I continued, and I got better and better. Where they were afraid to try new things because they would fail, I tried and I got better and knew more, till I was good enough for the job I hold now.

How this relates to you
Being intelligent is like having a knife. If you train every day in using the knife, you will be invincible. If you think that just having a knife will make you win any battle you fight, then you will fail. This believe in your own inherent ability is what will kill your startup. Success comes from the work and ability you put in becoming better than the others, and not from some brilliance you feel you may have within you.

So don't believe that the brilliance of your idea is what will make you successful. What will make you successful is when you are out there every day, doing something new, challenging yourself, trying new methods, studying new ways, having a lot of small failures, then getting better every day.

----

Follow me on twitter, then send me a message, let's talk.

Fantastic story and a good point well made by Max Klein.

"Sadly Ofer was killed in a robbery two years later in South America, and he was such a peaceful person."

http://twitter.com/maxklein

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Let's Make The 10 Billionth Tweet Really Silly #silly10b

Twitter is fast approaching 10 Billion tweets, as you will see if you look at this handy counter:
http://popacular.com/gigatweet/

Wouldn't it be great if the 10 Billionth tweet was something really silly and pointless?  Wouldn't you just LOVE to be the person responsible for the most famous tweet of the year?  I'm sorely tempted to fire up a botnet and fire out a million "om nom nom" tweets in one shot around that time... (joking obviously)

At the time of this post, there is about 15 hours left until the magical tweet will appear so you've got 15 hours to think of something really silly to tweet.  It would be totally awesome if you attach the hashtag #silly10b too.  Give it a go, it's like a Twitter fame lottery!  There can be only one winner and it could be you!

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Filed under  //   10 billion   10b   fame   fortune   om nom nom   silly   silly10b   tweets   twitter  

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I guess that's the end of leeneedsajob.com

Lee no longer needs a job dot com!

I am pleased to announce that I have found myself a job so it's goodbye to leeneedsajob.com for now.  Hopefully I won't be needing that domain again for a while!

Special thanks go to Sue Varty for all the help she has given me, not least creating the kick arse CV (that's resume for you Johnny foreigners) that helped get me the job.

Susan Varty is a freelance technical, copy and corporate writer who specializes in web copy, user guides, training manuals and last-minute proposal preparation.

Throughout her career Susan has worked for IBM, Compuware and Franklin Templeton Investments. Feel free to view Susan's profile on LinkedIn for additional information.

http://www.wordtree.ca/

http://twitter.com/Wordtree

Huge thanks to everyone else that has supported me through this difficult time.  You know who you are.  :)

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Filed under  //   employment   job   leeneedsajob   work  

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The Wonders Of chatroulette.com [pic]

I think this says it all...

If you're interested in finding out what it's all about (warning, it's not good) then go to:
http://chatroulette.com

Here's the original post on Abbey's DailyBooth:
http://dailybooth.com/Abbey123/3236205

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Filed under  //   Abbey123   boobs   chat   chatroulette.com   DailyBooth   lol   nudity   roulette   tits   webcam  

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The Social Media Disconnect

Businesses STILL don't seem to get it, do they?  More often than not, the corporate world leave the management of their social media up to the marketing department or simply outsource to to an external marketing agency.  Nothing wrong with this but if a company has a social media presence, they really need to be social.  It's not about broadcast, broadcast, broadcast.  That's just spamming.  There are also many cases where an external agent is used to manage a community for a brand.  Again, nothing wrong with that either but when that brand is a product that requires genuine end user support, it would be nice if the "social" arm of these companies were actually able to do this.

If I have a problem with a product and require support, is it too much to expect to be able to talk to the person/team representing them on Twitter about it?  Apparently so.

The problem is that as a company grows it tends to divide its self up into departments.  This department deals with this and that department deals with that.  If you're not careful this can create disparate silos within a business.  Where this is evident on the social web is marketing and customer support.  Why are companies marketing on the social web but not supporting their customers on the social web?  I'm going to use the word "social" as many times as possible here because I'm trying to drop a rather unsubtle hint.

I really began to notice this problem when I was having problems with my O2 phone.  I don't have a land line and my mobile phone wasn't working so I couldn't phone their helpline.  I went to their support page on the web, went through their FAQ/troubleshooter thing and still didn't find an answer so I used their online support form... Which didn't work.  After getting a little pissy about it someone reminded me that O2 had a twitter stream so I contacted them.  Their initial responses were to contact the support number or use the web support.  Not very useful.  In the end (after several days of to and fro because it takes them a whole day to respond when there's actually a problem) they said they had contacted support and I would get an email from them explaining what the problem was and how I could go about sorting it.  That email never came.  I did eventually sort the problem out but I did it on my own, completely in the dark and with no help from O2's customer support.

The problem with O2 is that (as it says on their twitter profile) their twitter stream is maintained by their press team.  They just don't have the information or tools to hand to deal with customer support problems.  This begs the question: Why are they trying to support customers if they aren't equipped to do so?

I'm not blaming O2's press team because I believe they did the best they could within their mandate.  I'm not certain but I expect their press team is an external entity.  Most likely a PR/marketing agency.

The problem is a corporate one, not any one department's fault.  The problem IS the departmental structure.  On the social web, the very least you need to be able to do is support those to whom you are preaching and selling to.  If your brand is something that requires support, you need to be doing this on the social web as well as selling.

How you go about this depends on the product you're trying to support but there are so many ways and with a decent bit of community management you can get the community to do a lot of the hard work for you at little to no cost at all.

Imagine going into a shop and buying a TV.  It goes wrong so you take it back to the shop.  If that shop told you they couldn't help you because they only sell the stuff, how happy would you be?  This is exactly the same scenario.  It's unacceptable, don't you think?

Good customer support is one of the best marketing tools available.  If you want people talking about your brand positively online, give them an experience worth talking about. Where social media is concerned, it's all about their communication and what they are talking about.  It's not about your press releases.

Anyway, you get the point.  I'm done with this now.  I need a cup of tea.

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Filed under  //   agency   business   community management   corporate   customer support   disconnect   marketing   mobile   o2   operator   outsourcing   phone   public relations   silo   social media   social web   telco   telefonica   twitter  

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Job Seeker's Allowance - Not Very Useful

So I've just had confirmation of how much money I'm going to be getting from the government to assist me in finding a job.  Never had to do this before in 17 years of my working, tax paying life so it's a new experience for me.

They are kindly giving me about £65 per week.

Now, this is certainly better than nothing but let's throw a few rough figures out there and see how useful that little handout is.

Electricity: £30 per week
Water supply: £7.50 per week
Sewerage: £7.50 per week
Council tax: £37.00 per week
Internet: £6.00 per week
Land line: £5.00 per week
Mobile: £5.00 per week
TV license £2.50 per week
Travel (job interviews): £42.00 per week

I haven't included my rent because I *might* be getting housing benefit.

That basically means I'm £77.50 short every week and that's without eating.  Sure, I could lose my TV license.  I don't watch TV anyway.

I could lose my phones and internet but I kinda need them to help me look for jobs.

Taking away the travel aspect would help too as that's a huge cost but it's also essential if I want to get a decent job.

OK.  Let's look at something else.  How much tax was I paying per week over the last two years years?  It works out at about £125 per week and I have no intention of being out of work for two years so it's all a little disproportionate, really.

It answers several questions about the unemployment problem in this country.

I may have got this wrong but Jobseeker's Allowance is supposed to support you whilst seeking work, isn't it?  It looks to me like it just about allows you to scrape by and it's perfectly fine for everything apart from looking for work.

Looking at it from a purely mathematical point of view, I'm fucked unless I get a job within the next week or two.

If I don't, I won't be able to afford to get to interviews, use the internet or phone to look for jobs.  I'm trying to organise as best possible that my job interviews are on the same days, to save travel cost but it's a little out of my control really.

I'm still fairly hopeful that I should be able to find work soon as interviews and job offers are are coming in thick and fast at the moment but these things take time... Time I don't really have...

Like I said...

Fucked.

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Filed under  //   leeneedsajob  

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The Story So Far #leeneedsajob

The last week or so has been very positive with loads of applications converting to interviews.  One has even converted to a second interview already.  Very excited about that particular role.  Really hope I get it!

The majority of my job searching has been through two different methods:
1) Self promotion by way of networking, speaking to contacts and of course this blog. (job fishing)
2) RSS feeds from job sites coming straight to my inbox.  Most notable and so far most successful being: http://jobs.guardian.co.uk (job hunting)

Both methods seem to be attracting the right kind of attention and have given me some great opportunities.

The other thing I've had to begrudgingly do is to sign on and claim Jobseeker's Allowance.  Haven't seen a penny yet but I'm sure I will one day, when enough boxes have been ticked, things have been triplicated, signed and dated by overpaid "comfortable in their cushy job" civil servants.

The whole Job Centre thing is a joke really.  I went in last week to make my initial claim.  You can't use them to look for work until you've done this.  At first I made the mistake of thinking I could just walk into the job centre and look for jobs...  Don't be silly, this is a civil servant run thing.  I had to phone and make an appointment and set up a benefit claim first.  Did all that, watched them photocopy and shuffle papers for a while.  Went from desk to desk because civil servants don't do "ownership", did a job search and drew a blank.

They sent me away with a log book and instructions to fill it in with all my job hunt related activities.  If I don't do at least three a week (yes, really, you only have to do three) I won't get my benefits.  Naturally I filled the book within a week.  Applications, interviews, second interviews, it's all in there.  I'm a good boy!

Anyway, today I went in with my full book, sitting in the waiting room with all the smelly no hopers feeling proud of my achievements and eventually my name was called.  I went up to the desk hoping for a little chat about how things are going, what I'm doing and if they have any suggestions for me.  What did I get?

"Sign & date here.  See you in two weeks."

Why did I bother logging every application, every phone call, every email?  I feel as if the whole process is designed to justify the existence of the paper shufflers.

Anyway, I've had an idea.  As it stands, the Job Centre's job database is pretty useless.  All the decent jobs go out to recruiting agencies who use better targeted websites.  Why don't the Job Centre just develop an API so that other sites like Guardian Jobs et al can submit their database via some automated means.  This way, I can use a login for the Job Centre website, look and apply for jobs in one place and they can track my progress and use my statistics as proof that I'm job hunting instead of sitting with my finger up my bum.

In theory I wouldn't need to visit the JC in person, this makes it cheaper for me as the Job Centre isn't in the same town as me.  Think of all the carbon wotsits that would save nationwide too!  Oh AND you could cull a few civil servants too.  Wouldn't need as many people or offices to put those people in.

But alas, the civil servant mentality would say "it's worked like this for years so there's no need to change it" and of course Britain needs that extra cash sink to keep taxes high and politicians busy.

Anyway...  Overall, my job hunting/fishing is going well.  Just thought I'd let you know.

Tally-ho!

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Filed under  //   civil servants   employment   interviews   job   job centre   job fishing   job hunting   lee needs a job  

Comments [8]

I Hate The New Facebook Interface!

Actually, I don't hate it at all. That's just what everyone else is saying.

Believe it or not, the Facebook interface designers base their decisions mostly on two factors. Those being: What the users want and what will help drive more revenue. Unfortunately, every now and then something you use is going to get dropped. It's probably been dropped because not many people use that feature or because it doesn't fit in with something they have planned for future development. They do know who clicks what and how often they are clicking it...

Imagine if they did a U-turn every time the user base said "we don't like it, change it back". Well, most of you probably wouldn't be using it now because it would still be a closed network for students. It wouldn't have any apps or games. It wouldn't integrate with other social networks.

Change is good. Change is necessary for evolution and improvement.

You will get used to it.

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Filed under  //   facebook   social media   social networks  

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